Vision & values
Our vision is to transform lives and grow our business to be the very best it can be, inspiring active living by putting people at the heart of everything we do.
Our ethos and values epitomize all that we believe in, what we strive towards and what has helped us to be successful so far.
We live to Inspire Others
When you love what you do, you can't help but inspire others. Our people love what they do and it shows. Whether it’s taking a customer through their fitness programme or showing an employee the ropes, we inspire people to take an active role in their personal and professional lives.
We live to Go the Extra Mile
Well, you’d expect us to; we’re in the fitness business! But seriously, we get a real kick out of delighting customers through exceptional service, as well as helping people be the best they can be – whether they’re working with us or working out.
We live to Bring Ideas to Life
Swimming legend Michael Phelps once said; ‘Nothing is impossible’. We think he’s got a point. Any idea, big or small, can be brought to life; it just takes a little dedication. Good thing we have bucket loads of it.
We live to Show Diversity
If we could have a middle name, it would be ‘Diversity’. Instead, we show our diversity through the incredible range of activities we offer, to the people we employ and the customers we attract – from the young to the young at heart – diversity is in everything we do.
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