South West communities make more than 6 million moves for a better world with 1610
From “Superhero” school children, to the residents of care homes, communities across the South West came together with 1610 last month as part of a highly successful global fitness challenge to Move For a Better World.
1610 which manages 19 leisure centres across the South West inspired local communities and members at its centres to take part in the Technogym Lets Move For a Better World campaign which is aimed at fighting rising inactivity and obesity levels.
1610 staff visited schools and care homes to encourage pupils and residents to get moving while more than thousands of 1610 customers at its centres in Somerset, Devon, and Dorset, ran, cycled and worked out to log up an amazing total of more than six million moves for the global campaign which included 18 countries worldwide. (6,161,432 moves total).
2337 people took part in the challenge including 500 pupils from a range of primary schools across the South West which helped 1610 achieve 2 million moves than it did in the 2016 Lets Move For a Better World campaign.
Dorchester Sports Centre (1,856,444) and Trinity Sports & Leisure in Bridgwater (1,618,692) were the best performing 1610 centres in terms of moves logging up more than a million moves each and placing them 6th and 8th in the UK centre rankings.
Torridge Pool in Devon achieved just under a million moves with 972,108 moves, King Alfred Sports Centre at Burnham-on-Sea achieved 762,216 and 1610 Chard also managed 667.615 moves.
4 teachers from local primary schools at East Over Primary School in Bridgwater and the Prince of Wales Primary School in Dorchester will now be invited to attend a Wellness in Education workshop delivered by Technogym.
1610 Marketing Executive, Paul Stimpson who helped organise the campaign says that its been a worthwhile community event; “ We were delighted with the response and we would like to thank all those who took part in the challenge to help us to improve on previous campaigns and achieve our 6 million moves. Our staff worked very hard to motivate members and local communities and 40% of 1610 members who we surveyed about the campaign felt that it had a real impact on them and that they were more active during the campaign, walking to work and the gym and were more motivated to reach their fitness goals. We can see that the campaign led to an increase in turn out at our centres and that it encouraged lasting fitness benefits for those who took part.”