1610 inspires the South West to donate more than 5 million moves in global fitness campaign
1610 leisure centres in the South West have proved that have what it takes to inspire local communities to get active after donating more than 5 million moves of physical activity to a global fitness campaign, “Let’s Move for a Better World.”
The Let’s Move for a Better World campaign was run in partnership with Technogym and involved 18 countries around the world encouraging local communities to become more active by donating moves or physical activity to the fitness campaign during three weeks in March (11-31st March).
This latest fitness campaign has been the most successful that 1610 has ever been involved with. More than two thousand children across the South West took part in a wide range of physical activities, with 820 children from the Torridge area of North Devon getting involved generating 381,000 moves.
Organiser Kelly and 1610 Assistant General Manager Kelly Ellison says that the campaign has proved to be a real winner with local children; “We are thrilled that more than two thousand children were inspired and enthused by the campaign, they particularly loved the interactive PRAMA studios at our Chard, Dorchester and King Alfred Sports Centre sites. They learned first- hand that exercise does not have to be a chore but can be fun and exciting and should be an integral part of their lives for many years to come. If we can get this message over to the young it can also have an impact on the wider community.”
Dorchester Sports Centre in Dorset once again topped the 1610 Let’s Move leader board with almost 2 million moves donated (1,975 moves total) securing a national ranking of 12th amongst UK leisure centres. 1610 staff at Dorchester Sports Centre were particularly proactive in inviting local schools to join the campaign, with 520 children taking part, generating 138,235 moves.
Damers First School Teacher Ed Moore believes that the Let’s Move campaign really inspired his pupils; “Damers First School children really enjoyed taking part in Let's Move campaign when I brought my class for their PE lesson. During the PE lesson the children took part in PRAMA led by 1610 instructors. I have never seen the children so active and enthusiastic. They really loved taking part. Since that session I know that a number of children and their parents have been back to 1610 to take part in PRAMA sessions and some of their parents have joined the gym. “
In Somerset 1610 centres at Bridgwater and Chard were the most successful donating more than two million moves in total.
- Trinity Sports & Leisure in Bridgwater achieved 1,445, 886 moves (27th in the national UK rankings). More than 400 children took part in activities organised by Trinity staff and the children generated 173,409 moves.
- 1610 Chard donated 1,039,659 moves (37th in the UK) with 53 children achieving 37,100 moves.
- King Alfred Sports Centre at Highbridge donated an impressive half a million moves (507,610 67th in the UK) with 437 children achieving 331,155 moves.
- Caryford Fitness & Leisure Centre donated 328,002 moves (94th UK ranking) 47 children generating 58,260 moves.
- Torridge Pool donated more than half a million moves (507,610 with 68th national ranking)